배재미디어센터

K-Food is exerting a powerful influence on the global market. "K-Food" refers to Korean food products and global brands produced by domestic companies and exported abroad. This spans a wide range-from traditional dishes like kimchi, bibimbap, and doenjang-jjigae to street foods like tteokbokki and kimbap and even processed goods such as Ramyeon and frozen dumplings.

Just a few years ago, it was difficult to predict that Korean food would gain such immense global popularity. While in the past only a few traditional dishes like bibimbap were well-known, K-Food is now naturally integrating into the daily diets of locals overseas.

Evidence of this shift can be found in the expanding Korean food sections of major international supermarkets. According to recent statistics, credit card spending on Korean food by foreigners living in Korea increased by over 30% in the first half of this year compared to the same period last year. This suggests that Hansik (Korean cuisine) has moved beyond a "one-time tourist experience" to become a routine consumption culture. Notably, the consumption of Ramyeon, kimbap, and convenience store "ready-meals" has shown remarkable growth.

Experts attribute this expansion to the influence of K-Culture, including K-dramas and K-pop. As Korean food is naturally exposed through drama scenes and idol content, items like kimbap are now recognized by their proper name "Kimbap" and are perceived as healthy, trendy options.

The most significant change is accessibility. Foods that were once only available at specialized Korean restaurants can now be easily purchased at local grocery stores and convenience stores worldwide. Industry insiders believe this "Everyday K-Food" trend is likely to be a lasting cultural phenomenon rather than a passing fad.

Ramyeon has become a global "soul food" among the younger generation through spicy challenges and various recipe content.

Fermented foods like kimchi and gochujang are gaining traction as global interest in health and immunity grows. K-Sauces (gochujang, ssamjang, and soy Sauce) are finding their way into Western kitchens, being used in fusion dishes like pasta and tacos. The economic performance is equally impressive. According to the Ministry of Agriculture, Food and Rural Affairs, "K-Food Plus" exports reached $6.67 billion (approx. 9 trillion KRW) in the first half of this year, a 7.1% increase from last year. Ramyeon exports alone accounted for $730 million of that total. Furthermore, Korea Customs Service data shows that from January to September, K-Food exports hit a record high of $8.48 billion (approx. 12 trillion KRW), up 8.9% from the previous year. This marks a continuous growth streak for nine consecutive years since 2016.

K-Food has moved beyond the category of "Asian cuisine" to become a fundamental part of the global diet.